Dadu's has long been Hyderabad's go-to for traditional Indian sweets (mithai). After over quarter of a century pampering our taste buds and, in the process, expanding its footprint across the city, the company mandated us at Ellkram to modernize their image.

Remodeling such a familiar identity is no easy job; the new brand had to benefit from the goodwill of the earlier image. With that guiding mantra, we re-imagined Dadu's corporate persona all the way down to its packaging - ice-cream and drinking cups, cartons, and snack trays. The new mandala logo, symbolizing creativity and power, bears the tag line ‘Taste Assured Since 1993’, reminding fans of its long presence, and the promise of more to come.

Ellkram was also actively involved in the creation and launch of Dadu's internal brands in different but allied domains: Masala Republic (restaurant), Crème (gelato counter), PanCo (Bakery) and Turq (baklava).

We also manage their day-to-day publicity needs, mainline communication, digital marketing, and in-store branding requirements.